Skilful coaching requires the Coach to be able to Coach 'beyond content' as exampled by Timothy Gallwey in his book "The Inner Game OF Tennis". Here he sites the example of successfully using Skiing coaches at a Tennis camp because they knew nothing of tennis. The coaches were able to concentrate on coaching rather than getting bogged down by the intricacies of tennis.
Having said this, one of the key tenets of coaching is to be able to establish trust and intimacy with the client. We tend to gravitate towards people with whom we have things in common and in my case, it's creative entrepreneurs. Typical of me, I don't choose the easy route as outlined in this article on creative entrepreneurs, but it does go some way to explaining who we are and why we are like we are, and in my mind, why we need Coaches who understand us!
If you are a creative entrepreneur, you really need to click on this link below!